Google My Business posts are a great way to increase your business profile, interact with your customers, and drive traffic to your website even if you haven’t hit the #1 spot with your home page yet. Show
Absolutely Yes! My Business posts are helping your SEO effort as they contribute to the
increase of topical authority for a GMB listing and E-A -T. Here’s why Google Business posts help SEO: Your Google My Business profile can
be an excellent way to engage with customers and drive traffic. Strategic SEO copywriting techniques are key in expanding your business’s reach on the web, even if you haven’t achieved #1 yet! Now that you know the quick answer, we can show you so much more about how Google My Business improves local SEO. This is a long guide, so if you want to skip ahead, here’s the Table
of content: Why is GMB Important for SEO? How do Google my business posts work? How Often Should I Post on Google My Business? How To Optimize GMB Posts SEO How Can I Improve My Google Business SEO? Do Google my business posts expire? Where do Google my business posts appear? Why is GMB Important for SEO?Google My Business is the best form of local SEO you can do for a few reasons:
Connect Your GMB Profile to Everything ElseMany people don’t consider how connected data is on the internet. Your Google My Business listing can match your website, to a LinkedIn profile, a Facebook page, an Instagram feed, and answers to Reddit threads. Improving your Google My Business profile and connecting all these social media outlets increases your authority in your area. Let’s think of an example: A real estate agent makes a Google My Business profile. He links his Google My Business listing to his website. On the website about page, he links to his LinkedIn profile. Once a week, he checks in on Reddit and answers real estate questions with a link to his website and LinkedIn profile. Google will bring all these things together:
Connecting your Google My Business listing to these different outlets will satisfy Google’s E-A-T criteria. How Do I Use GMB to Boost My Content and SEO?Use GMB posts strategically to direct traffic and engage with your customers. Your Google My Business profile and listing can become part of your content publishing strategy. Let’s show you a couple of reasons to explain why this works:
People engage with a GMB post at a fantastic rate. Taking the time to reach out to your customers, answer questions, and respond to reviews generates all kinds of great signals to Google. Make sure you’re checking in with Google My Business
each week to boost your local SEO and reach out to potential customers. How do Google my business posts work?A Google My Business post is an opportunity for you to reach out to potential customers via your Google My Business profile and listing. You can add any update, special offer, update, new event, or product. These posts appear on your Google My Business profile when people perform a local search. They appear at the bottom of your business listing and people can scroll through your available posts. Here are some ways to use the post types to improve your SEO and make more money from search results. How to Use the GMB update postsEvery business can use the update post feature to boost their local SEO and search results. There are a few simple things to do:
Don’t try to sell people stuff on this page, just reassure them you’re open and they will be safe. These are simple tips to follow, but they will help your Google My Business listing stay relevant during a difficult time. You could apply these same tips to any other special event such as a sporting event, conference, or festival. Showcase Offers and Generate LeadsOne of the obvious Google My Business posts for more revenue is the special offer post. Tell people what’s on sale and they will buy it. There are some cool things you could do with this type of post to get even better results for your business. Here are a few strategies:
One advertising secret is to advertise your benefits, not your price. This protects your profit margins. So try to come up with ideas for your Google My Business offer posts that showcase your products and services without giving them away. Update Your Potential CustomersUpdates don’t have to be huge. Hire a new employee? Make an update. Added new equipment? Make an update. Launch a new line of products? Make an update. Change your business hours or phone number? Make an update. The important thing about updates is to include your location. Adding your location and using prepositions such as near, in, and around is going to get your business onto the Google Maps pages. With many people searching for local businesses using Google Maps, you’re sure to boost your site visits. A brilliant way to form a small update is to publish a case study. Create an extended review of one of your successful services, and then publish it. Offer the case study to potential customers as a download or free resource. If it’s a good fit for your business, this kind of content can help your marketing as well because people may exchange contact information on your site. Create Event Posts to Connect With Your AudienceAny event qualifies for this kind of post. To create events that will work for your business. The things we’ve already mentioned to boost your SEO results apply here. You can aim for getting contact information from people to send them email marketing. One way to do this is by adding a call to action and creating a landing page for your event posts. Ticketed events, even if the price is free, are great ways to gather contact information. Consider a special sale, for example. A furniture shop could run a special event aimed at offering a 10% discount to anyone with a ticket during the event hours. Events posts stay live during the event, which makes them a potentially long-term type of marketing. With the latest Google update, the other posts stay in your profile for years (as opposed to only 7 days before the update). Add Product Posts to Your Google Business ProfileHighlight Your Competitive Advantage and Build TrafficMost businesses will add some products to their Google My Business profile at some point. You can bet them by being more strategic. Focus on highlighting interesting, timely, or unique products. Here are some quick tips:
We’ve said it before, but let’s repeat a basic SEO fact: traffic boosts rankings. Every visitor to your website from a Google My Business post is going to be adding a little SEO juice to your site. Use product posts to generate traffic for pages you want to move up in the rankings. How Often Should I Post on Google My Business?More often than your competitors, but not so often that you spam your Google My Business listing with less helpful information. You should aim for a post at least once every seven days. Without fresh posts, your Google My Business information will go stale. Potential customers will feel as if they have walked into your shop, rung the bell for attention, and no one has answered. With GMB Crush, you can discover how often your competitors are posting and track local ranking locally in Google. Our tool analyzes the competition’s Google My Business profile. It will show you how many posts are active, and how many posts they have made in the past 90 days. Use this data to crush the competition by posting more often.
How To Optimize GMB Posts SEOThere are the top things to work on as major priorities:
How Can I Improve My Google Business SEO?We’ve talked a lot about how businesses can use a Google My Business post for content marketing. There is another area of your Google My Business listing we haven’t mentioned too much, and it has a huge impact on your Google SEO: customer reviews. Reviews are a brilliant form of content marketing. You don’t need to approach them passively, because you can exert some influence over how many customers post a review and the quality of their reviews. Like always, we have some super useful tips to help you get the most out of your review marketing. Here are five ways to get the job done:
Local businesses can go beyond the GMB post to use review marketing in their GMB listing. The positive effects are many but include better placement on the Google maps results, higher rankings in local search engine results, and increased credibility in the eyes of Google and customers. Do Google my business posts expire?Google posts no longer expire after 7 days. This means that your posts from weeks, months or even years ago will remain in your Knowledge Panel as default. At GMB Crush, we know how important this Google update is to local SEO. With Google My Business GMB Crush, you can easily analyze your competitors’ total post count and their publishing frequency within 90 days. With this data, you can plan out how often and how many posts you need to exceed your competitors’ numbers. On the other hand, reviews too don’t disappear after a period of time. They could disappear for other reasons, though. If some of your reviews disappear, check out this list of possible reasons. Covid-19 posts on Google appear to remain longer as well. Where do Google my business posts appear?Google My Business posts appear in a carousel towards the bottom of the knowledge panel for local businesses. The posts appear from newest to oldest, and visitors can click through the different posts to engage with them. Google shows multiple posts with thumbnails, so there may be some advantage to keeping only one post active at a time because this will create a larger picture and space for a caption. TakeawaysGoogle posts are very useful not just for communicating to your customers or updating them on what’s new but also for improving your local SEO. With many business owners already harnessing the benefits of Google posts, your winning the game will now depend on whether you are doing better than your competitors or not. GMB Crush can do a full audit of your competitors’ posts so that you can have a point of comparison and strategize to surpass their numbers. GMB Post ChecklistTopical relevance is the key to avoid Google de-ranking your GMB posts. Your last post should include your targeted keywords in the header and send strong location, search intent to avoid Google de-ranking. Be sure that these elements match what they expect for this category of content. Click here now – it’s free 🙂 👇 SEO Lover, my motto is Action Over Words. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies. How do I add a link to a Google Business Post?Steps to Add a Post to GMB. Log into your Google My Business profile.. Click the “Posts” tab.. Select the type of Post you want to share.. Upload your image or video.. Enter your content.. Include a link or other CTA.. Click “Publish”. Can you add social media links to Google My Business?To add Social Media Profiles to your Google My Business Listing, You require a website for your business And then, add your website URL in your Google My Business Website Link Field. That's it!
How do I share a link to my Google business page?Log in to Google My Business. To find your Google My Business URL, first login to Google My Business: https://www.google.com/business/ ... . Click the Share review form button. Once logged in, find the Get more reviews card and click the Share review form button.. Copy the link. Lastly, just copy the link!. |