How do I see my fan Subscriptions on Facebook?

There have been so many updates to Facebook’s offerings for Creators, Brands and Marketers these days. Facebook Fan Subscriptions is one of the ways creators on the social media platform can potentially start using to monetize their efforts on the platform.

The Facebook platform is a crowd favorite in the coaching industry. Their overall user reach and features, like Facebook Groups, make building robust strong communities on the platform easy. This makes it the perfect place to focus on launching a course, enhancing thought leadership, selling your services, and much more.  

What are Facebook Fan Subscriptions? 

Fan subscriptions allow dedicated audiences to support the pages they are interested in with monthly, recurring payments. It is a similar concept to the crowdfunding platform for creators and creatives alike, Patreon.

Facebook even follows a similar subscription model to Patreon. Subscribers can be rewarded with benefits, such as exclusive content, personal interactions and a supporter badge, all set and priced according to the creator’s preference. Crowdfunding sites like Kickstarter have used these support and reward methods for years and have found great success. So while Facebook is a tad late to the party, this new montication feature will without a doubt provide value to users and creators already using their platform.

Customized Experience

Consistency in branding is important no matter if you are a brand, organization or individual. Facebook’s Fan Subscriptions allow for complete customization of the supporter’s experience as a subscriber.

Before you get started:

Like all marketing tactics you should make sure to do your research and plan how you can utilize this new Facebook feature. Fan Subscriptions might not work for everyone. Make sure you have all this figured out before you start:

• Price ranges
• Benefits and rewards
• Content for subscribers
• Promotional strategy

Facebook is rapidly evolving and Fan Subscriptions can expand your community and your brand if done right. Just like some of their other monetization options, not everyone can use this feature just yet.

How to qualify your page for FB Fan Subscriptions? 

• It must be compliant with Facebook’s Monetization Standards
• Must meet Facebook’s Fan Funding Creator Terms
• Must abide by all Apple’s App Store Guidelines and Subscriptions
• Must have 10,000 followers on Facebook or 250+ return viewers and one of these in the last 60 days:
  • 50,000 post engagements 
  • 180,000 watch minutes 

If you would like to learn more about fan subscriptions and how to enable them for your page, click here. 

So now what? Your application is approved and activated, you've uploaded your promotional and thank you videos, and you've posted exclusive content in advance. Here's everything you need to know to [help] unlock fan subscription success.

Maximize your first few weeks

On your launch day, announce your subscription offer to all your fans! Share your promotional video and custom subscription link across all your social platforms. On Facebook, post a promotional post announcing your new Facebook subscription. This post will automatically include your promotional video and will have special promotional and distribution privileges (check glossary below for more details). Make sure you include your custom fan subscription signup link!

Note - To see the 'become a supporter' button, fans will need to download the latest version of the Facebook app or go to facebook.com on their desktop, so keep your audience informed!

Once you get the word out, here are tips to keep your followers coming back:

Welcome new supporters: Send your supporters a personalized message and respond to new supporter comments on public posts to show your fans the extra love you give to supporters.

Post frequently: Post to your supporters at least once per day. It can be exclusive content or something lightweight but meaningful such as behind the scenes photos or videos, Q&As or polls. Sharing regularly will help you engage fans and raise awareness of your subscription offering, especially in your first few weeks.

Ask for help: Be confident and ask your supporters to spread the word about your subscription and its exclusive benefits. You can also crowdsource things the audience wants to see you do next!

Go Live: Live is a powerful tool for connecting with your fans and gaining more supporters. Build excitement and answer any questions your fans may have about your subscription offer.

Once you've been using fan subscriptions for a bit, post a status to update everyone on how it's going. Invite fans to become supporters and thank those who have subscribed. To encourage more fans to sign up, consider enticing them with teasers of the exclusive content or benefits they'll receive.

Post supporter-only content regularly

You'll be able to create supporter-only posts as soon as soon you submit your Page for approval, giving you plenty of time to start creating exclusive content prior to launch.

Keep the momentum going by posting or going live 3 to 5 times per week, exclusively to your supporters. Think about how you can create new experiences that allow greater access or interaction for your supporters, and use these tips to plan your publishing schedule and create habitual viewership.

Pro tip: Poll your supporters to get feedback and discover what they'd like to see from you!

You'll need to turn on the ability to post to supporters only. Follow these steps to enable then option, you'll only need to do this once!

Navigate to your Page settings and select the edit button next to News Feed Audience and Visibility

Check the box to 'Allow News Feed audience selection and post visibility options for this Page' and press 'Save Changes'

Navigate back to your Page to the post composer box to draft your post

At the bottom of the composer box, select the dropdown next to Public and choose 'Supporters only'

Create supporter-only Live videos

Live videos uniquely allow for real time, intimate connections between you and your fans and positively impacts conversion.

Live currently works on iOS, Android, and desktop. This is how you do it:

On your Page, tap on the composer box

Select Audience Restrictions

Go live a few times with supporters to highlight the supporter-only benefits to fans. You can also go live on Facebook to garner excitement and answer any questions yours fans may have. Here are some useful tips for your regular Live sessions:

Pin a comment with your subscription link. This will maximize the visibility of the sign-up entry inside each livestream.

Always put your subscription link in the live description. This will maximize the visibility of the signup entry in news feed.

Calling out your supporters is the best organic promotion. Shout out your supporters who take the time to comment on your Live. Seeing existing supporters comment with an exclusive badge might also drive more fans to convert to supporters.

Continue to promote your subscriptions

It's important to continue driving awareness and interest in your subscription by posting about your subscriptions frequently and promoting your subscription link on your other social platforms. Pitch your subscriptions in an authentic way in your videos and Lives. When you engage fans, you'll also raise awareness of your new subscription offering and increase the likelihood that they will subscribe.

Keep engaging your supporters

It's super important to continue to create value for your supporters so that they want to keep supporting every month.

Create supporter goals and rewards: Detailing your goals can incentivize fans to subscribe. Stuff like, “If I reach 400 supporters by the end of the month, I'll be able to get a new piece of equipment to create more awesome, high-quality content for you.”

Create polls: Give your fans a way to provide feedback and suggest ideas.

Answer supporter comments: You'll see their badge, make sure to prioritize them. This helps create a virtuous cycle of appreciation that can boost supporter growth!

Check out your insights

Make sure to check your Page Insights to see what's resonating most with your supporters. Continue tracking active supporter count, new supporters vs. cancelled, and supporter growth trends to see how your effort is bearing fruit. Access your fan subscriptions insights at https://www.facebook.com/(YOUR_PAGE_NAME)/insights/?section=navSupporters.

Now that you've got the tips and tricks for building your Facebook subscription you're on your way to strengthening your community and growing an even stronger fan base. Consistently invest in connecting with your followers and be sure to have fun while you do!

Glossary

Fan Subscriptions: a form of monetization available for Page admins that enables fans to help fund them with recurring monthly payments. People with paid subscriptions become supporters and get access to special supporter benefits.

Supporters: people who purchase a monthly subscription to a Page.

Supporter Benefits: special perks that the Page admin can choose to offer to supporters. A supporter badge is automatically included as a supporter benefit for every fan subscription. Other supporter benefits include exclusive content, live videos, merchandise discounts, and more.

Supporter Badge: a badge that all supporters receive. It appears next to their name when they comment on the Page admin's posts or live videos. Supporters can remove this badge at any time.

Promotional Post: a post that can be published after a creator has uploaded promotional and thank you videos and has activated their subscription. This post will automatically include your promotional video and will have special promotional and distribution privileges: It will automatically have a button attached to it that allows people to become supporters. A notification will also be sent to your most engaged fans, telling them that you published a new video. It will also appear to relevant people in video feeds on Facebook.

Subscription Link: a link that allows people to become supporters. It links to the subscription experience, which will include descriptions of your supporter benefits and will often include your promotional and thank you videos.

Supporter-Only Content: content that is only shown to supporters.

Activate Subscription: This is the action that Page admins take to launch their fan subscriptions and allow people to become supporters.

Note: We are expanding Fan Subscriptions to more creators and countries. See current availability and eligibility here.

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