Did you know your Facebook page is a money-making machine? It’s just sitting there, idling as it waits for you to rev the engine! Show
If you’re not using your Facebook page to make money, you’re missing out on an extra—and easy—revenue stream. Today, I’m teaching you how to monetize a Facebook page in four simple ways. How to make money on FacebookVideos on Facebook drive more traffic than images, making them a valuable piece of your Facebook monetization strategy. In other words, if you want to make money with your Facebook page, use videos. We’re covering four different Facebook monetization methods that use videos including:
Let’s jump in. 1. Promote your productsThis one’s a no-brainer. If you’re already selling products and services, use videos to increase your reach and sell more through your Facebook page. And consumers want to see videos about your products—54% say video is the type of content they want to see. But before you start creating videos, set up Facebook Shopping. First, connect your ecommerce shop to Facebook. Connecting your shop gives you access to Facebook Shops, a way for users to shop your items directly on Facebook. It makes the buying process seamless, reduces friction, and increases conversions in your Facebook dashboard template! After setting up your Facebook shop, create videos to promote your products. Here are some ideas where your product is the star of the show:
On the flip side, you can also hire Facebook content creators (a.k.a. influencers) through Facebook’s Brand Collabs Manager to promote your products and expand your reach. When content creators advertise your products on their Facebook pages, they’ll create a Branded Content Post that tags your page: Facebook labels posts that are part of a paid partnership, like this one from Serena Williams. Image via Serena Williams To make even more money with your product videos, turn them into Facebook ads and watch your sales scale. We put together an entire post on Facebook video ad examples you can use to transform your videos into profitable Facebook ads! 2. Fan subscriptions with exclusive contentAnother great way to monetize a Facebook page is through fan subscriptions with gated content. Several years ago, if you wanted to create a members-only area, you needed to build a members portal website—an expensive and time-consuming task! Now, you can create paywalled communities right within Facebook. Similar to Patreon, Facebook lets users create a private group only accessible for paying fans. You can post things like exclusive member-only discounts, personalized videos, and more. Take Royal Central’s paid group: Screenshot of a Facebook page with a “Become a Supporter” button. When you click Become a Supporter, a popup prompts you through the payment process. It costs $6.49/month to access Royal Central’s subscription. Image via Royal Central To monetize your Facebook page through subscriptions, you need at least 10,000 followers or 250+ return viewers and one of the following in the last 60 days:
Most subscription fees range from $4.99 to $29.99 per month. Let’s take the average out of those two ($17.49) and see how much you could make with a 10,000 follower page. If only 2% of your 10,000 followers join your subscription (200) you can earn an additional $3,498.00 every month. But what type of content should you post in your group? First, Facebook recommends creating promotional video and thank you videos within your subscription groups to “to explain the perks to your target audience and express gratitude for their support.” Because people pay to be part of fan subscriptions, recording simple videos from your phone won’t cut it. Your members expect something more professional in exchange for their hard-earned dollars. Using Moovly you can create, edit, and polish professional videos that your brand fans will love. We show you how to make Facebook videos later in the article. Sign up for your free account and give it a try! 3. In-stream ads (Facebook ad breaks)The easiest—and our favorite—Facebook monetization method is to place short ads within your videos. You can earn income with in-stream ads—also known as Facebook ad breaks—by placing ads in your Facebook videos. To qualify for in-stream ads you need:
Here are some quick tips for making money on Facebook with in-stream ads:
When creating videos to monetize, follow Facebook’s content guidelines to ensure your videos don’t get taken down. 4. Monetize live streamsThe last way to monetize a Facebook page is through live streams. When you go live, viewers can buy stars and gift them to you—similar to bits on Twitch. You then exchange those stars for money. Here are a few live streaming examples:
The best thing about live streaming—other than the money you’ll make—is the ability to repurpose your live stream videos. For example, if you offer a free mini-consultation over live stream, download it, use Moovly to polish and edit it, and then reupload it to Facebook so viewers can watch it even if they missed it live. You can even place ads on your repurposed live streams to increase the amount of money you make from each video! How to create videos that make money on FacebookNow you know how to monetize a Facebook page using video, it’s time we show you how to make compelling videos using Moovly—a cloud-based drag-and-drop video editor. First, sign up for your free account to follow the tutorial! Step 1: Start creating your videoAfter logging into your free Moovly account, click Create project. Click the “Create project” button to get started With Moovly you have three options for creating videos:
Choose from three different options to start your video. Choose your option to open the video timeline editor. Step 2: Gather your mediaOur media library is filled with millions of stock images, stock videos, sounds, graphics, effects, and more! You are free to use the content in the library to make your videos or import your own content. With Moovly’s drag-and-drop editor, you don’t need any experience to piece together your video. It’s intuitive, simple, and requires no training to use! Drag and drop your content in Moovly’s editor Step 3: Add effects and other final touchesAfter gathering and arranging your content, spruce it up with effects and other final touches. You can find effects within our video editor, record voiceovers, use Moovly’s text-to-voice to automatically create voiceovers for you, and even automatically generate closed captions for your content. Once your video is ready, publish it straight to Facebook from Moovly, or download it to upload at a later time. Make piles of money on Facebook with MoovlyThere are plenty of ways to make money on Facebook: product promotion, fan subscriptions, in-stream ads, and live streaming. And while that might feel like a lot of content to create, you can use Moovly to splice and mix your content into new videos, saving you time and helping you make more money in the process! Start making money on Facebook with Moovly. Sign up for free today! Dana is a freelance writer who works closely with B2B SaaS brands to create content people enjoy reading. When she’s not working, you’ll find her sipping on a warm cup of tea and reading a good book (the scarier, the better). See what she’s up to at How many views do you need to get paid on Facebook?To monetize your Facebook page with these partnerships, you need to have at least 1,000 followers and one of the following: 15,000 post engagements over the last 60 days. 180,000 minutes viewed over the last 60 days. 30,000 1-minute views for 3-minute videos over the last 60 days.
How many followers do you need on a Facebook page to make money?Include ads in your videos.
If you're publishing video content on Facebook, you could be eligible to make money through in-stream ads. To use this type of monetization, you need to meet several requirements, like having a well-established presence with 10,000 Page followers.
How much do Facebook pay for 1,000 views?Facebook's ad campaigns generate an average of $8.75 per 1,000 views, according to the Social Media Examiner. Tubefilter found Facebook creator revenue fluctuated in 2020, with some influencers generating millions of dollars off the site, while others with millions of views received little to no pay out.
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